Using Facebook to Communicate With Your Membership Base

For membership organisations to succeed, it is vital that they are able to effectively communicate with their membership base. Traditional forms of communication such as letters, telephone and email are all still valid methods; however, people are now moving online and are utilising social networking to communicate with family and friends. Membership organisations need to understand that becoming involved with Facebook and using it to communicate with members is an effective way of growing a vibrant, online community.

However, finding ways to effectively communicate with your membership base is not always an easy task – frequent contact is vital to ensuring members are retained year in, year out. If membership organisations can find a reliable way to communicate with their members, Recreational Therapy Ceus they will be able to provide important information that will not only improve the members’ experience, but help build a productive membership base also.

Facebook’s social networking can help build the sort of communication structure that enables membership managers to communicate with members on a regular basis. Because most people are comfortable using Facebook to communication, utilising the following applications can help to improve member-related communication:

· Group Feature: Creating targeted communication groups for different member types, allows member managers to easily share information in a way that is specifically tailored for that member

· Event Feature: Because most membership organisations need to communicate information related to numerous events, Facebook’s event feature can facilitate excellent communication. Scheduling an event is very simply and its broadcast feature allows membership managers to not only reach a large audience, but easily reminds members of important events

· Send Message Feature: This feature enables membership managers to send messages directly to members. Managers can create a variety of groups based on communication needs. What makes this application so useful, is that much like email, managers can pinpoint communication to specific members

· Multimedia Feature: Membership managers can share multimedia with their members. The ability to easily share videos and images with members can add a vast amount of value to members. Images of past events, video interviews with key members and other multimedia communications can be shared instantly with other members. If designed properly, these snapshots can provide powerful insight into the membership organisation and their membership community. By emphasising certain aspects of the membership community, membership managers can have a powerful hand in shaping it

· Announcement Feature: Membership managers can easily broadcast announcements and reminders to help members stay on top of important member-related events

· Blogging Feature: By using the ‘Notes’ feature, membership managers can provide regular updates, blog about important events and issues and provide valuable information to members

· Discussion Feature: By using the discussion feature, membership managers can create an effective way for members to share ideas and thoughts with the organisation and with other members. As long as the discussions items are properly designed and well managed, they can present an excellent way for members to participate in the organisations decision making process

· Member-to-Member: One of the most popular ways membership managers can use Facebook is to help other members communicate and build relationships with each other

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